Buying a New vs Used Jeep

red jeep wrangler by edge of a beautiful canyon ant sunset

There’s no car that quite compares to a Jeep. The Wrangler is a well-built icon that gives you a taste of true offroad power — with the feeling that only comes from an American-made car. Below we will compare a new vs used Jeep.

The difference between a new Jeep Wrangler and a Used Jeep Wrangler are mainly updated tech features and maintenance needs, but at its core, it will always have that “Jeep Soul!”

Benefits of Buying a New Jeep Wrangler

Nothing quite compares to that brand-new car feeling. There’s an immense sense of pride and excitement involved as you drive off the lot knowing that you’re the first to get behind the wheel.

Beyond this, though, there are also several benefits to buying a new Jeep:

1. The Newest Safety & Tech Features

Vehicle manufacturers make minor changes to nearly every model almost every year, and most have something to do with tech or safety. These enhancements may not be huge, but they def add to the price!

If you’re looking for a Jeep Wrangler with new features like a hybrid engine, advanced safety features like Blind Spot Monitors, or a fancy stereo with Bluetooth and internet radio, you’re more likely to get what you want when you buy new. 

You can order online at JEEP and get exactly what you want!
Dark Jeep Wrangler grill
new red jeep wrangler rubicon

2. Customize Your New Wrangler

One of the biggest reasons to buy a new vehicle is the ability to customize! Depending on the trim, you can customize many aspects of a Jeep Wrangler including: 

  • Interior Features, Colors, Storage
  • Entertainment System
  • Top Cover
  • Doors
  • Tires
  • Grille
  • Decals & More!


You can drive away with a vehicle that has literally been made just for you.

Benefits of Buying a Used Jeep

Jeeps are notorious for being hard-working, long-lasting vehicles. This makes them a perfect option for those looking for a reliable, off-road capable SUV at a great price.

1. Price

Of course, buying any vehicle used means you’re going to be saving some money compared to a brand-new model.

A decent new Jeep Wrangler with a few options is about $50,000 right now. Meanwhile, a nice used 2016 Sahara Unlimited with low miles and all the bells and whistles recently sold on Motobyo’s Marketplace for half of that. Saving half is a big deal, especially when the vehicle has an excellent reliability rating. Jeep has also been making the Wrangler for about 75 years, so there’s plenty of used models on the market now to fit any budget.

sea foam green jeep wrangler front left side
red jeep wrangler driving through water

2. Less Expensive Modifications

If the Wrangler you’re interested in was once $50,000, and now it’s depreciated 50%, then all of the accessories have also depreciated.

For example: If a full hard top for an Unlimited model is $1500 when new, it’s only worth about half of that when used.

This allows you to get a Jeep with more gear on the used car market and save some money. The original owner takes all the depreciation for the upgrades.

This means you can find a used Wrangler with great modifications without breaking the bank.

3. Resale Value

It’s common for a new car to depreciate by as much as 25% within the first year alone. Of course, with used cars, the majority of the depreciation has already occurred by the time you buy it. This means when it comes to selling your used car down the line, you won’t lose losing quite as much money as you would have with a brand new car.

Jeep Logo

Jeep Wranglers are pretty simple vehicles without many fancy gadgets, they’re also built very well with quality materials. The combination of these two facts is the perfect recipe for reliability. This is also the reason that older Wranglers hold their value so well over time. People shopping for used Wranglers don’t mind buying a vehicle that’s a few years older because they have confidence in the product.

red jeep wrangler off roading in the desert

4. Beat It Up (Worry Free!)

Jeep made its name providing armies with high-quality, reliable off-road vehicles. Customers who buy a Jeep vehicle are looking for the same off-road ability — they want to experience the thrill of driving through rough terrain, and that can be a little risky if you’re wanting to preserve your car.

A Jeep will hold up to almost anything you can throw at it, but it’s nice knowing that a few dings and scratches aren’t going to be as devastating as if you bought the car fresh from the factory.

Negatives of Buying a New Jeep

As we have already mentioned, even new Jeeps depreciate at a fast rate. On average, a new vehicle loses nearly 50% of its value after 3 years. Nobody likes paying a lot for a new car and then selling it for half in just a few years.

The engines keep getting smaller. In an effort to increase fuel economy, every manufacturer has started using smaller and smaller engines to power their vehicles. This is a positive to many people and most new car buyers won’t even consider this, but die hard Jeep folks are generally attracted to certain years due to the engines that were available.

Additionally, it may or may not qualify for the “Jeep Wave Program.”

Negatives of Buying a Used Jeep

A used Jeep may require maintenance right away. Like any used vehicle, it’s important to pay attention to the general wear and tear when buying a used Wrangler.

The last thing you want to do is spend your last dime buying a used Jeep just to realize that you have to spend more money to get it up to par.

If you’re looking to buy a used Jeep, you must know important info like:

  • Remaining Tire Tread Life
  • Brake Specs
  • Service History
  • Collision History
  • Previous Owners
  • Miles Driven & More!

Buying a Used Jeep at Motobyo

At Motobyo, however, we provide certified inspections to ensure you can drive away in a used Jeep that you know is going to deliver. We offer free thorough inspections of every single used car for sale on our website, ensuring our customers get a great deal on a used vehicle with no surprises! Every inspection includes tires specs, brake specs and an estimate for any repairs that a vehicle may need now. And to keep your new, used Jeep Wrangler in tip top shape, you can always sign up for one of our vehicle service contracts!